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How Perfume Bottle Designs Affect Your Perception Professional

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That's why the art of dropper bottle design has acquired new weight in an era where consumers often go online to experience fragrance instead of walking up to a store counter. Without the benefit of touch, human interaction, and the alchemy of scent on skin, people need something else to engage their senses and ignite their interest. And more often than not, the perfume bottle is what fills that virtual space. "It's the first form of communication and the first form of contact that people have with the scent," says De Baschmakoff. "So of course it has to resonate."

The trick is to design a bottle that resonates across the board — no small feat. A perfume can mean anything to anyone. Nina Ricci L'Air du Temps reminds me of my mother; it reminds my mother of balmy summer nights in Austria. But the bottle itself is a fixed quantity. It feels the same in our hands, it looks the same on our shelf, and it releases the same nimbus cloud of scent. It connects us.

The story behind a car perfume bottle is just as heady and complex as the fragrance inside. Below, we asked designers who have dreamed up some of our favorite bottles in recent years to distill their creative vision.

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"I grew up in the countryside, so I felt very close to nature and the people who cultivate the land. When my mother and I decided to collaborate on a collection of natural fragrances, it was very important that we partner with local artisans who shared our love of creativity and know-how," says Baptiste Bouygues, who launched Ormaie. Based in Paris, the brand produces scents made with sustainable, nonsynthetic ingredients. "I worked with Jade Lombard, our artistic director, to design the bottles, and then we set out to find the right craftsmen to bring them to life. Our glassmaker cuts recycled glass into bottles with 12 facets. To me, they represent the hours on a watch, because we put time into everything we do. Each bottle has a hand-carved topper sculpted from sustainable beechwood. The print shop that does our labels still operates a 19th-century Heidelberg machine. All of these components give our products an emotional, soulful quality. In French, the words beau (beautiful) and bon (good) are very close. To make something beautiful, it also has to be good."